Turning Chance into Change

At Generous, we’re not just reinventing how people play the lottery, we’re reshaping what the lottery experience means in a digital age. Our mission is simple but bold: give people the chance to create a better world for everyone and a better life for themselves.

That idea lives at the core of everything we do. For our most satisfied customers, winning isn’t just about hitting the jackpot, it’s about seeing their local sports club funded, their mortgage paid off, and their community thrive. That’s the kind of lottery-for-good we’re building.

Reinventing the Lottery for the Digital Age

The traditional lottery model hasn’t kept pace with the digital world. That’s where we come in. At Generous, we’re questioning every assumption, every barrier, and every outdated limitation of how lotteries work, while preserving what makes them so compelling: if everyone puts in a little, one person has the chance to win a lot.

That’s the fun at the heart of the lottery. It’s a communal experience where everyone gets an equal shot. This quote from a lotto player always stuck with me:

“The big difference between lotto and life is that in this game, everybody has the same chance.”

For those who love that idea, we’re building a modern lottery that resonates with today’s players, especially younger generations who value impact, transparency, and connection. Our platform is:

• Engaging, through digital-first experiences
• Meaningful, by funding real causes people care about
• Rewarding, not just financially, but socially and emotionally

This is more than a game of chance. Generous is a values-driven experience aligned with how people want to give and play.

Monopolies Don’t Last. Movements Do.

The current lottery incumbent holds about 96% of Australia’s market share. But like any monopoly, they’ve grown slow, outdated, and uninspired.

We’ve seen this before. In sports betting, TAB once had 100% market share, until Sportsbet rewrote the rules and surged ahead through relentless focus on product innovation and user experience.

That’s our blueprint. But we’re not just trying to improve the lottery, we’re giving it new meaning. This isn’t just disruption. It’s transformation.

The Generous Vision: A Fundraising Platform Powered by Play

Why do we exist?

• To empower individuals and groups to raise money for causes that matter.

How do we do it?

• By repurposing the lottery mechanic for the digital age—and turning it into a powerful fundraising tool.

How do we work?

• With generous hearts and focused minds. We are bold in vision, ferocious in execution.

The Future of Fundraising Starts Here

We’re not here to tweak the edges of an outdated system. We’re here to transform the lottery industry. By combining the thrill of the lottery with the power of collective impact, we’re creating something entirely new: a lottery platform for social good where technology, generosity, and ambition collide.

This is a movement fueled by purpose and powered by people who believe doing good should feel good. The future of digital fundraising - like the future of entertainment - belongs to those bold enough to reinvent it.